CELULAR SMOOTH SNAP *POWER 2.4″ BLACK, VGA, RADIO
CELULAR SMOOTH SNAP *POWER 2.4″ BLUE, VGA, RADIO
CELULAR SMOOTH SNAP *POWER 2.4″ GREEN, VGA, RADIO
CELULAR SMOOTH SNAP *POWER 2.4″ RED, VGA, RADIO
CELULAR SMOOTH SNAP *POWER 2.4″ WHITE, VGA, RADIO
CELULAR SMOOTH SNAP BLACK METALIZADO 2.4″ VGA, RADIO + FUNDA.
CELULAR SMOOTH SNAP BLUE METALIZADO 2.4″ VGA, RADIO + FUNDA.
CELULAR SMOOTH SNAP ORANGE METALIZADO 2.4″ VGA, RADIO + FUNDA.
CELULAR SMOOTH SNAP RED METALIZADO 2.4″ VGA, RADIO + FUNDA.
CELULAR SMOOTH SNAP WHITE METALIZADO 2.4″ VGA, RADIO + FUNDA.
CELULAR SMOOTH XPLORER BLUE 2.4″
CELULAR SMOOTH XPLORER GRAY 2.4″
CELULAR SMOOTH XPLORER GREEN 2.4″
CELULAR SMOOTH XPLORER ORANGE 2.4″
CELULAR SMOOTH XPLORER YELLOW 2.4″
CELULAR SOLE C200 BLACK
CELULAR SOLE C200 BLACK/BLUE
CELULAR SOLE C200 BLACK/RED
CELULAR SOLE C200 BLACK/SILVER
CELULAR SOLE C200 BLUE
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.