CELULAR YEZZ C23A RED-BLACK 1.8″
CELULAR Z1 GSM BLUE 1.8″ DS, MP3, MP4, COVER
CELULAR Z1 GSM GREEN 1.8″ DS, MP3, MP4, COVER
CELULAR Z1 GSM PURPLE 1.8″ DS, MP3, MP4, COVER
CELULAR Z1 GSM YELLOW 1.8″ DS, MP3, MP4, COVER
MOVIL PLUM BOOT 2 – D108 BLACK
MOVIL PLUM BOOT 2 – D108 BLUE
MOVIL PLUM BOOT 2 – D108 RED
MOVIL PLUM BOOT 2 – D108 WHITE
MOVIL PLUM STICK – B102 BLACK
MOVIL PLUM STICK – B102 BLUE
MOVIL PLUM STICK – B102 RED
MOVIL PLUM STICK – B102 WHITE
MOVIL PROLINK GSM 2.4″ NEO BANANA BLACK / DS
MOVIL PROLINK GSM 2.4″ NEO BANANA PURPLE / DS
MOVIL PROLINK GSM 2.4″ NEO BANANA RED / DS
MOVIL PROLINK GSM NEO B BLACK, DS
MOVIL PROLINK GSM NEO B BLUE, DS
MOVIL PROLINK GSM NEO B RED, DS
MOVIL PROLINK GSM NEO LITE DS BLACK
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.