CELULAR PROLINK NEO3G-FLIP BLACK, DUAL SIM
CELULAR PROLINK NEO3G-FLIP RED, DUAL SIM
CELULAR S SMOOTH (AMIGO 2) 1.8″ BLACK
CELULAR S SMOOTH (AMIGO 2) 1.8″ BLUE
CELULAR S SMOOTH (AMIGO 2) 1.8″ GREEN
CELULAR S SMOOTH (AMIGO 2) 1.8″ RED
CELULAR S SMOOTH (AMIGO 2) 1.8″ WHITE
CELULAR S SMOOTH 1 UNO (3G) 1.8″ BLACK
CELULAR S SMOOTH 1 UNO (3G) 1.8″ BLUE
CELULAR S SMOOTH 1 UNO (3G) 1.8″ DARK BLUE
CELULAR S SMOOTH 1 UNO (3G) 1.8″ RED
CELULAR S SMOOTH 1 UNO (3G) 1.8″ WHITE
CELULAR S SMOOTH FLIP BLACK 1.8″
CELULAR S SMOOTH FLIP BLUE 1.8″
CELULAR S SMOOTH FLIP RED 1.8″
CELULAR S SMOOTH FLIP WHITE 1.8″
CELULAR S SMOOTH LIFE (3G) 2.4″ BLACK
CELULAR S SMOOTH LIFE (3G) 2.4″ DARK GRAY
CELULAR S SMOOTH LIFE (3G) 2.4″ NAVY BLUE
CELULAR S SMOOTH LIFE (3G) 2.4″ WHITE
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.